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Peak Design is an American company that is not in its first photo product. Founded in 2011 by Peter Dering, Peak Design gained fame with the Capture Camera Clip (now Capture Pro), a system that allows you to hang your camera securely on a bag strap or belt. The product was launched on Kickstarter and was a real success.

The Everyday Messenger: the $ 4.8 million

On July 23, Peak Design launched its The Everyday Messenger camera bag on the crowdfunding platform Kickstarter. The company wanted to raise $ 100,000 to finance this project which was already at a well-advanced stage. The same day, Peak Design surpassed its target. After 4 days, $ 1 million had been raised. At the end of its Kickstarter campaign, € 4,869,472 was raised, mainly in the form of pre-orders for this new camera bag.

Introduction of The Everyday Messenger bag

The Everyday Messenger is a semi-rigid messenger-type camera bag for carrying camera equipment as well as a computer (up to 15 inches) and a tablet (up to an iPad Air-like format) thanks to a dedicated compartment.

SUMMARY